Zaiba Baig (born Bilal Baig, 1995[2]) is a Canadian writer and actor. They[a] are best known for their play Acha Bacha and CBC series Sort Of (2021–2023).[3]
Career
Acha Bacha, a play which centers on a Pakistani-Canadian non-binary person struggling to reconcile their gender with their Muslim upbringing,[4] was staged in a joint production by Theatre Passe Muraille and Buddies in Bad Times in 2018, and presented at Theatre Passe Muraille Mainspace.[5][6]
Baig is the co-creator, co-writer, and star of Sort Of, a CBC Television comedy series centering on a genderfluid character.[3] Baig is the first queer South Asian Muslim actor to lead a Canadian primetime television series. The series premiered on CBC in 2021.[7]
Sort Of was the top winner overall in television categories at the 10th Canadian Screen Awards in 2022 and Baig shared the award for Best Writing in a Comedy Series with writing partner Fab Filippo. Baig had declined to submit their performance for 2022 award consideration due to the gendered categories of Best Actor in a Comedy Series and Best Actress in a Comedy Series.[8] Subsequently, the Academy of Canadian Cinema & Television announced that beginning with the 11th Canadian Screen Awards in 2023, gender-neutral awards for Best Performance would be presented instead of gendered actor and actress categories[9] Baig was the winner of the inaugural Canadian Screen Award for Best Leading Performance in a Comedy Series at the 11th Canadian Screen Awards in 2023, in addition to their second award for Best Writing in a Comedy Series, again shared with Fab Fillipo.[10]
In June 2025, Buddies in Bad Times announced the production of Begging Brown Bitch Plays, a show combining Baig's one-act plays Kainchee Lagaa and Jhooti, for the 2025-26 season.[11] It ran from April 1–18, 2026.[12]
Personal life
Baig was raised in Mississauga, Ontario, by Pakistani immigrant parents.[13][2] Baig is queer, transfeminine, and Muslim.[14] They use both she/her and they/them pronouns.[15] They do not have a close relationship with their parents and only revealed their identity and career to them through email a week before the premiere of Sort Of. Though their parents' reactions were more positive than expected, Baig found it upsetting, stating "No one was really trying to make a deep connection."[2]
Baig mentors emerging queer and trans writers, particularly young women and transfeminine people of colour, and holds writing workshops for youth in underserved Toronto communities. Baig also leads anti-Islamophobia workshops for high schools and founded an online platform for queer and trans South Asians to connect.[14][2][16]
In January 2026, Baig stated in a story on their Instagram account that they had changed their name to Zaiba, alongside a request to no longer use their deadname.[17]
Credits
Writing
Television
| Year | Title | Notes |
|---|---|---|
| 2021–2023 | Sort Of | 11 episodes; co-creator |
Theatre
| Year | Title | Director(s) | Theatre |
|---|---|---|---|
| 2018 | Acha Bacha[18] | Brendan Healy | Theatre Passe Muraille |
| 2026 | Kainchee Lagaa[11] | Tawiah M'carthy | Buddies in Bad Times |
| Jhooti[11] |
Acting
Television
| Year | Title | Role | Notes |
|---|---|---|---|
| 2021–2023 | Sort Of | Sabi Mehboob | Lead |
Accolades
| Year | Award | Category | Nominee(s) | Result | Ref. |
|---|---|---|---|---|---|
| 2022 | Gotham Independent Film Awards | Outstanding Performance in a New Series | Zaiba Baig | Nominated | [19][20] |
| Peabody Awards | Entertainment | Sort Of | Nominated | [21] | |
| Dayne Ogilvie Prize | LGBTQ2S+ Emerging Writers | Zaiba Baig for Acha Bacha | Nominated | [22][23] | |
| 10th Canadian Screen Awards | Best Writing, Comedy | Zaiba Baig, Fab Filippo | Won | [24] | |
| 2023 | 11th Canadian Screen Awards | Best Lead Performer, Comedy | Zaiba Baig | Won | [25] |
| Best Writing, Comedy | Zaiba Baig, Fab Filippo | Won | [26] |
Notes
- ↑ Baig uses both she/her and they/them pronouns interchangeably. This article uses they/them for consistency.
References
- ↑ Yeo, Debra (2023-11-17). "A show that love made: [Zaiba] Baig is ready for the world to see the final season of 'Sort Of'". Toronto Star. Retrieved 2026-06-07.
- 1 2 3 4 Roberts, Soraya (November 1, 2022). "The Uncertain Stardom of [Zaiba] Baig". Maclean's. Archived from the original on September 15, 2023. Retrieved November 6, 2022.
- 1 2 Yeo, Debra (2020-10-15). "Entertainment news: New CBC comedy will star genderqueer playwright [Zaiba] Baig as a gender-fluid millennial". Toronto Star. Retrieved 2026-06-07.
- ↑ Nestruck, J. Kelly (2018-02-07). "Review: With Acha Bacha, there's no time like the present". The Globe and Mail. Archived from the original on 2023-04-02. Retrieved 2026-06-07.
- ↑ Teodoro, Jose (2018-02-08). "Acha Bacha explores queer South Asian-Canadian life with humour and heart". NOW Toronto. Retrieved 2026-06-07.
- ↑ "Acha Bacha". The Toronto Theatre Database. Retrieved 2024-02-06.
- ↑ Gao, Max (20 November 2021). "Nonbinary millennial is front and center in HBO Max dramedy 'Sort Of'". NBC News. Archived from the original on 2021-11-20. Retrieved 2021-11-21.
- ↑ Ahsan, Sadaf (2022-06-20). "Trans, non-binary actors push for more recognition as awards season approaches". Toronto Star. Retrieved 2026-06-07.
- ↑ Pugh, Joseph (August 25, 2022). "Canadian Screen Awards switching to gender-neutral performance categories". CBC News. Archived from the original on May 5, 2023. Retrieved August 27, 2022.
- ↑ Weaver, Jackson (April 14, 2023). "The Porter, Sort Of showered in awards on the CSAs' final night". CBC News. Archived from the original on May 16, 2023. Retrieved April 15, 2023.
- 1 2 3 Chong, Joshua (2025-06-29). "A new play by CBC star [Zaiba] Baig headlines Buddies in Bad Times Theatre's 2025-26 season". Toronto Star. Retrieved 2026-06-07.
- ↑ "Kainchee Lagaa + Jhooti: The Begging Brown Bitch Plays". Buddies in Bad Times Theatre. Retrieved 2026-06-07.
- ↑ Yeo, Debra (2023-11-17). "A show that love made: [Zaiba] Baig is ready for the world to see the final season of 'Sort Of'". Toronto Star. Archived from the original on 2025-12-13. Retrieved 2026-06-07.
- 1 2 Petski, Denise (2023-01-20). "'Sort Of' Co-Creator & Star [Zaiba] Baig Signs With Anonymous Content". Deadline. Archived from the original on 2023-10-18. Retrieved 2026-06-07.
- ↑ Thompson, Nicole (2026-04-01). "'I want to rattle some things': Zaiba Baig on embracing her 'evil mode' in her new plays". Toronto Star. Retrieved 2026-06-07.
- ↑ "[Zaiba] Baig". Transgender Media Portal. Archived from the original on 2025-10-20.
- ↑ Baig, Zaiba [@zaibabaig_]; (January 23, 2026). "I'm spelling it like Zaiba not Zeba! Please share widely!!" – via Instagram.
- ↑ Taylor, Christopher (2018-06-30). "Baig's "Acha Bacha" Shows That Sometimes Real Stories Don't Have Happy Endings". The Theatre Times. Archived from the original on 2023-04-02. Retrieved 2025-09-07.
- ↑ "2022 Gotham Awards Nominations Full List". The Gotham. 2022-10-25. Archived from the original on 2022-10-31. Retrieved 2024-02-07.
- ↑ "32nd Annual Gotham Awards Winners Announced". The Gotham. 2022-11-28. Archived from the original on 2022-12-31. Retrieved 2024-02-07.
- ↑ Hipes, Patrick (2023-04-13). "Peabodys Nominations Include 'Abbott Elementary,' 'Better Call Saul', 'Fire Of Love'; PBS Leads Field". Deadline. Archived from the original on 2023-04-13. Retrieved 2026-06-07.
- ↑ Petski, Denise (2023-01-20). "'Sort Of' Co-Creator & Star Bilal Baig Signs With Anonymous Content". Deadline. Archived from the original on 2023-10-18. Retrieved 2025-09-07.
- ↑ "Writers' Trust Announces 2022 Dayne Ogilvie Nominees". Open Book. August 24, 2022. Archived from the original on 2025-08-05. Retrieved 2025-09-07.
- ↑ "[Zaiba] Baig, Fab Filippo". Academy.ca. 2022-02-15. Archived from the original on 2023-06-05. Retrieved 2024-02-07.
- ↑ "[Zaiba] Baig". Academy.ca. 2023-02-22. Retrieved 2024-02-07.
- ↑ "[Zaiba] Baig, Fab Filippo". Academy.ca. 2023-02-22. Archived from the original on 2024-02-25. Retrieved 2024-02-07.