YH Entertainment (Korean: YH엔터테인먼트), formerly known as Yuehua Entertainment (Chinese: 乐华娱乐; pinyin: Yuèhuá Yúlè; Korean: 위에화 엔터테인먼트), is a privately held Chinese multinational entertainment group and talent agency based in Beijing.[1] The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing.[2] Yuehua Entertainment has previously had partnerships with the South Korean companies Pledis Entertainment,[3] Starship Entertainment,[4] and SM Entertainment.[5]

Yuehua Entertainment received series-B financing from Gravity Media and CMC Capital in August 2014.[6] CMC Capital invested US$49 million into the group and became its strategic shareholder at the completion of financing.[7] In 2014, Yuehua Entertainment established a Korean branch located in Gangnam-gu, Seoul, South Korea.[8] Yuehua announced plans for further expansion of their Korean branch operations beginning in February 2016.[9]

On November 17, 2025, Yuehua Entertainment was rebranded to YH Entertainment.[10]

China

Groups

VTuber groups

Bands

  • NEVERLAND

Soloists

Actors/Actresses

Drama/Film Directors

Notable trainees

South Korea

Groups

Soloists

Actors

Model

  • Hwang Hyun-joo

North America

Soloists

  • Emma Louise

Former artists

China

South Korea

References

  1. "YH Entertainment". PrivCo. Archived from the original on 24 September 2015. Retrieved 17 October 2014.
  2. "About Us". Yuehua Entertainment. Archived from the original on 18 July 2018. Retrieved 17 October 2014.
  3. "Pledis Embarks on Entering Chinese Market with YUEHUA". BNT International. Archived from the original on 24 June 2018. Retrieved 17 March 2016.
  4. "Starship Entertainment forms a strategic partnership with China's Yuehua Entertainment". Yahoo Celebrity. 7 April 2015. Archived from the original on 12 March 2016. Retrieved 17 March 2016.
  5. "Korean Entertainment Thrives On Beneficial But Tense Relationship With Chinese Investments". Forbes. Archived from the original on 20 December 2019. Retrieved 27 February 2018.
  6. Su, Wiki (7 August 2014). "CMC Capital Invests $49M Series B In Yuehua Entertainment". China Money Network. Archived from the original on 18 October 2014. Retrieved 17 October 2014.
  7. Liu, Winnie (7 August 2014). "CMC leads $49m round for China entertainment firm Yuehua". Asian Venture Capital Journal. Archived from the original on 18 October 2014. Retrieved 18 October 2014.
  8. "China's leading entertainment agency to enter Korean market". Yonhap News. Retrieved 17 March 2016.
  9. "乐华娱乐正式进军韩国娱乐市场". Sina Finance. Archived from the original on 24 March 2016. Retrieved 17 March 2016.
  10. "Yuehua Entertainment announces name change".
  11. "乐华娱乐再推新女团组合 定名: NAME". BBT News. Retrieved 2 December 2021.
  12. "乐华推首个虚拟女团A-SOUL: 偶像经纪公司布局虚拟偶像的时机到了吗?". 36Kr. 3 December 2020. Retrieved 15 July 2021.
  13. "韩庚与老东家和解". Ifeng Finance. Archived from the original on 29 March 2019. Retrieved 17 October 2014.
  14. "[단독]최예나, 솔로 데뷔 내년 상반기로..위에화, 형섭·의웅 新보이그룹 템페스트 하반기 론칭" [[Exclusive] Choi Ye-na, solo debut in the first half of next year.. Yue-hwa, Hyeong-seop and Ui-woong new boy group Tempest launch in the second half]. Naver (in Korean). October 4, 2021. Retrieved October 4, 2021.
  15. Lee, Soo-jin (March 18, 2026). [단독] 제베원 장하오·리키·김규빈·한유진, 앤더블로 새 출발...5월 26일 데뷔 [ZB1's Zhang Hao, Ricky, Kim Gyu-vin, and Han Yu-jin to make a fresh start with Ndouble...Debuting May 26]. Ilgan Sports (in Korean). Retrieved March 18, 2026.
  16. "2020乐华七子来啦_偶像_实力_形式". yule.sohu.com. Retrieved 2022-11-20.
  17. Park, Jong-min (October 25, 2022). "우즈, 이담 엔터와 전속계약...아이유·신세경과 한 식구" (in Korean). Newswn. Retrieved October 25, 2022 via Naver.
  18. Park, Sang-hoo (March 3, 2023). "[단독]우주소녀, 루다·다원·중국 멤버 3인 제외 8명 재계약" [[Exclusive] WJSN, 8 contract renewals except for Luda, Dawon, and 3 Chinese members] (in Korean). JTBC. Retrieved March 3, 2023 via Naver.
  19. Jung, Hee-yeon (August 11, 2024). '사생활 이슈' 화랑 템페스트 탈퇴+전속계약 종료 [공식] ['Private Life Issue' Hwarang Tempest Leaves + Exclusive Contract Termination [Official]] (in Korean). Sports Dong-a. Retrieved August 11, 2024 via Naver.
  20. Jeong, Ji-won (May 14, 2025). "에버글로우, 위에화 떠난다 "전속계약 종료"…데뷔 6년만(공식)" [Everglow, leaving Weihua "Exclusive contract ends"... 6 years since debut (official)]. Joy News 24 (in Korean).