The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA),[2] but changed its English name in January 2004 to avoid confusion with bodies representing the People's Republic of China.[3][4]

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structure

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices

TAITRA headquarter office at International Trade Building

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:

Country or regionCities
TaiwanTaipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
Continental or transcontinental
AustraliaSydney
KazakhstanAlmaty
RussiaMoscow, Saint Petersburg
TurkeyIstanbul
Africa
AlgeriaAlgiers
EgyptCairo
Ivory CoastAbidjan
KenyaNairobi
NigeriaLagos
South AfricaJohannesburg
Americas
BrazilSão Paulo
CanadaToronto, Vancouver
MexicoMexico City
United StatesChicago, Los Angeles, Miami, New York, San Francisco
Asia
BangladeshDhaka
CambodiaPhnom Penh[6]
ChinaBeijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
Hong KongWan Chai
IndiaChennai, Kolkata, Mumbai, New Delhi
IndonesiaJakarta
IranTehran
IsraelTel Aviv[7]
JapanFukuoka, Osaka, Tokyo
KuwaitKuwait City
MalaysiaKuala Lumpur
MyanmarYangon
PhilippinesManila
Saudi ArabiaRiyadh[8]
SingaporeSuntec City
South KoreaSeoul
ThailandBangkok
United Arab EmiratesDubai
VietnamHo Chi Minh City
Sri LankaColombo
Europe
BulgariaSofia[9]
FranceParis
GermanyDüsseldorf, Munich
HungaryBudapest
ItalyMilan
NetherlandsRotterdam
PolandWarsaw
RomaniaBucharest[10]
SpainBarcelona
UkraineKyiv
United KingdomLondon

See also

References

  1. ↑ Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
  2. ↑ CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
  3. ↑ CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
  4. ↑ CETRA drops `China' from name, Taipei Times, January 6, 2004
  5. ↑ "List of TAITRA overseas offices". taiwantrade.com. Archived from the original on 8 October 2012. Retrieved 24 February 2023.
  6. ↑ Shih, Hsiu-chuan (2014-07-24). "TAITRA reiterates Phnom Penh trade center approved". Taipei Times. Retrieved 2024-02-13.
  7. ↑ "TAITRA opened its 63rd overseas office in Tel Aviv". 2019-03-05. Retrieved 2024-02-13.
  8. ↑ Strong, Matthew (2023-05-24). "Taiwan trade council opens office in Saudi Arabia". Taiwan News. Retrieved 2024-02-13.
  9. ↑ "Taiwan Trade Center in Bulgaria". taiwantrade.com. Archived from the original on 4 March 2016. Retrieved 24 February 2023.
  10. ↑ "Taiwan Trade Center, Bucharest". taiwantrade.com. Archived from the original on 9 May 2015. Retrieved 24 February 2023.
source: https://en.wikipedia.org/wiki/Taiwan_External_Trade_Development_Council