Amazon.com, Inc.[1] (doing business as Amazon)[a] is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence.[5] Founded in 1994 by Jeff Bezos in Bellevue, Washington,[6] the company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store".[7] Amazon has been described as a Big Tech company.[8]

It is best known as the world's biggest online shopping retailer and marketplace, offering a wide range of products and services. Amazon sells books, electronics, pharmaceuticals, car parts, video games, dining products, jewelry, food, music, and sports equipment.[9]

The company has multiple subsidiaries, including Amazon Web Services (AWS), which provides cloud computing; Zoox, a self-driving car division; Kuiper Systems, a satellite Internet provider; and Amazon Lab126, a computer hardware R&D provider. Other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its market share and its presence as a physical retailer.[10] Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery[11] units. It publishes books through its publishing arm, Amazon Publishing; produces and distributes film and television content through Amazon MGM Studios, including the Metro-Goldwyn-Mayer studio it acquired in March 2022; and owns Brilliance Audio and Audible, which produce and distribute audiobooks, respectively. Amazon also produces consumer electronics, most notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.

Amazon has a reputation as a disruptor of industries through technological innovation and aggressive reinvestment of profits into capital expenditures.[12][13][14][15] As of 2023, it is the world's largest online retailer and marketplace, smart speaker provider, cloud computing service provider through AWS,[16] live-streaming service provider through Twitch, and Internet company as measured by revenue and market share.[17] In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has 200 million subscribers worldwide.[18][19] It is the second-largest private employer in the United States[20] and the second-largest company in the world and the United States by revenue as of 2024 (after Walmart).[21] As of October 2024, Amazon is the 12th-most visited website in the world, and 84% of its traffic comes from the United States.[22][23] Amazon has been criticized for its business practices, including surveillance partnerships, poor working conditions, anti-union efforts, environmental harm, anticompetitive behavior, censorship controversies, and exploitative treatment of small businesses and suppliers.

History

1994–2009

Jeff Bezos's home in Bellevue, Washington, where the company was founded in 1994

On July 5, 1994, Amazon was founded as "Cadabra" by Jeff Bezos, after he relocated from New York City to Bellevue, Washington, near Seattle, to operate an online bookstore. Bezos chose the Seattle area for its abundance of technical talent from Microsoft and the University of Washington, as well as its smaller population for sales tax purposes and the proximity to a major book distribution warehouse in Roseburg, Oregon. Other options Bezos considered included Portland, Oregon, and Boulder, Colorado.[24]

A few months later, in November 1994, Cadabra, which had been founded in the converted garage of Bezos's house for symbolic reasons, was renamed to Amazon.[25]

On July 16, 1995, the Amazon website launched for public sales, initially sourcing its books directly from wholesalers and publishers.[24][26] Bezos retained the URL www.relentless.com, which he purchased when considering a name for the company; it redirects to the Amazon homepage.[27]

In May 1997, Amazon went public.[28][29]

In 1998, Amazon began selling music and videos, and began international operations by acquiring online sellers of books in the United Kingdom and Germany. In the subsequent year, it initiated the sale of a diverse range of products, including music, video games, consumer electronics, home improvement items, software, games, and toys.[28][29]

In 2002, the company launched Amazon Web Services (AWS), which initially focused on providing APIs for web developers to build web applications on top of Amazon's e-commerce platform.[30][31] In 2004, AWS was expanded to provide website popularity statistics and web crawler data from the Alexa Web Information Service.[32] AWS later shifted toward providing enterprise services with Simple Storage Service (S3) in 2006,[33] and Elastic Compute Cloud (EC2) in 2008, allowing companies to rent data storage and computing power from Amazon.[34]

In 2006, Amazon launched the Fulfillment by Amazon program, which allowed individuals and small companies (called "third-party sellers") to sell products through Amazon's warehouses and fulfillment infrastructure.[35]

2010–present

Amazon purchased the Whole Foods Market supermarket chain in 2017.[36] It is the leading e-retailer in the United States with approximately US$178 billion net sales in 2017. It has over 300 million active customer accounts globally.[37]

Amazon saw large growth during the COVID-19 pandemic, hiring more than 100,000 staff in the United States and Canada.[38] Some Amazon workers in the US, France, and Italy protested the company's decision to "run normal shifts" due to COVID-19's ease of spread in warehouses.[39][40] In Spain, the company faced legal complaints over its policies,[41] while a group of US Senators wrote an open letter to Bezos expressing concerns about workplace safety.[42]

On February 2, 2021, Bezos announced that he would step down as CEO to become executive chair of Amazon's board. The transition officially took place on July 5, 2021, with former CEO of AWS Andy Jassy replacing him as CEO.[43][44] In January 2023, Amazon cut over 18,000 jobs, primarily in consumer retail and its human resources division in an attempt to cut costs.[45]

On November 8, 2023, a plan was adopted for Jeff Bezos to sell approximately 50 million shares of the company over the next year with a deadline of January 31, 2025. The first step was the sale of 12 million shares for about $2 billion.[46]

On February 26, 2024, Amazon became a component of the Dow Jones Industrial Average.[47]

On December 19, 2024, Amazon workers, led by the International Brotherhood of Teamsters labor union, went on strike against Amazon in at least four US states, with workers in other facilities in the United States being welcomed to join the strike as well.[48][49]

On October 28, 2025, the company announced plans to reduce its corporate workforce by 14,000 positions, which has been reported as the largest round of job cuts by Amazon since 2022.[50] As part of this plan, Amazon is expected to fire about 370 people from its European headquarters in Luxembourg in December 2025 to early 2026.[51] In January 2026, Amazon announced a second round of large-scale layoffs, affecting approximately 16,000 corporate employees. This followed the earlier reduction of 14,000 positions in October 2025. According to company statements and news reports, the layoffs were part of a broader effort to streamline operations, reduce bureaucracy, and adapt to changing business conditions, including the adoption of artificial intelligence technologies. Affected employees were offered severance packages and support for internal job placement.[52][53][54]

In January 2025, Amazon filed an objection to Saks Global’s bankruptcy financing plan. Amazon invested $475 million into Saks’ acquisition of Neiman Marcus, and is now worried that Saks declaring bankruptcy would harm creditors and push the tech company further down the repayment pecking order.[55]

In January 2026, Amazon entered talks with OpenAI to invest up to $50 billion.[56] Amazon historically has a deep strategic partnership with Anthropic, OpenAI's competitor.[57] In January 2026, Amazon also laid off 16,000 employees in what is Amazon's second round of large-scale job reductions in three months due to AI.[58] In February 2026, Amazon said it expected to invest $12 billion in Louisiana as part of a plan to build data centers there. This plan will create 540 full-time jobs.[59]

In March 2026, Amazon signed an energy pledge at the White House which required it to bear the cost of new electricity generation to power its data centers.[60] Amazon launched Amazon Supply Chain Services in May 2026.[61]

Products and services

Amazon.com

Amazon.com is an e-commerce platform that sells many product lines, including media (books, movies, music, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items, toys and games, and farm supplies[63] and consulting services.[64] Amazon websites are country-specific (for example, amazon.com for the US and amazon.co.uk for UK) though some offer international shipping.[65]

Visits to amazon.com grew from 615 million annual visitors in 2008,[66] to more than 2 billion per month in 2022.[67] The e-commerce platform is the 12th most visited website in the world.[23]

In February 2024, Amazon announced its first chatbot, "Rufus", for use in the US; in July it was widely available to all customers in the US.[68]

"Rufus" is now available in the US, India and the UK which helps the shoppers get product recommendations, get shopping list advice, compare products and see what other customers have responded to regarding their specific questions.[69]

Results generated by Amazon's search engine are partly determined by promotional fees.[70] The company's localized storefronts, which differ in selection and prices, are differentiated by top-level domain and country code:

Amazon Marketplaces worldwide
  Top-Level Domain
  Served by neighboring Domain
Sales by country (2023)[71]
Country share
United States 69.3%
Germany 6.5%
United Kingdom 5.8%
Japan 4.8%
Other 13.6%
RegionCountryDomain nameSinceLanguages Notes
Africa Egyptamazon.egSeptember 2021Arabic, English Formerly known as Souq.com Egypt
South Africaamazon.co.zaMay 2024English
Americas Brazilamazon.com.brDecember 2012Portuguese
Canadaamazon.caJune 2002English, French
Mexicoamazon.com.mxAugust 2013Spanish
United Statesamazon.comJuly 1995English, Spanish, Arabic, German, Hebrew, Korean, Portuguese, Chinese (Simplified), Chinese (Traditional) International customers without a localized Amazon website may purchase eBooks from the Kindle Store on Amazon US.[72]
Asia Chinaamazon.cnSeptember 2004Chinese (Simplified) Formerly known as Joyo.com CHN
Indiaamazon.inJune 2013English, Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi
Japanamazon.co.jpNovember 2000Japanese, English, Chinese (Simplified)
Saudi Arabiaamazon.saJune 2020Arabic, English Formerly known as Souq.com KSA
Singaporeamazon.sgJuly 2017English
Turkeyamazon.com.trSeptember 2018Turkish
United Arab Emiratesamazon.aeMay 2019Arabic, English Formerly known as Souq.com UAE
Europe Belgiumamazon.com.beOctober 2022Dutch, French, English
Franceamazon.frAugust 2000French, English
Germanyamazon.deOctober 1998German, English, Czech, Dutch, Polish, Turkish Also serves Austria,[73] Denmark[74] and Switzerland[75]
Irelandamazon.ieMarch 2025English
Italyamazon.itNovember 2010Italian, English
Netherlandsamazon.nlNovember 2014Dutch, English Initially only books & e-books, full shop opened March 2020[76]
Polandamazon.plMarch 2021Polish
Spainamazon.esSeptember 2011Spanish, Portuguese, English Also serves Portugal[77]
Swedenamazon.seOctober 2020Swedish, English
United Kingdomamazon.co.ukOctober 1998English
OceaniaAustraliaamazon.com.auNovember 2017English Also serves New Zealand[78]

Merchant partnerships

In 2000, US toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at $50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $51 million in damages.[79][80][81]

In 2001, Amazon entered into a similar agreement with Borders, under which Amazon would comanage Borders.com as a co-branded service.[82] Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.[83]

On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from its shelves.[84]

In November 2013, Amazon announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Greater Los Angeles and New York because of the high-volume and inability to deliver in a timely way, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.[85]

In June 2017, Nike agreed to sell products through Amazon in exchange for better policing of counterfeit goods.[86][87] This proved unsuccessful and Nike withdrew from the partnership in November 2019.[87][88] Companies including IKEA and Birkenstock also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods.[89]

In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$104.44 million (759 crore) in financial year 2017–2018.[90]

As of October 11, 2017, Amazon Fresh sold a range of Booths branded products for home delivery in selected areas.[91]

In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.[92][93]

On November 7, 2024, Amazon is reportedly discussing a second multi-billion dollar investment in AI startup Anthropic, following its initial $4 billion investment.[94]

On 8 October 2025, Amazon launched prescription vending machines at One Medical clinics in Los Angeles. The machines are operated by Amazon Pharmacy and are able to prescribe a range of common medications, such as antibiotics, inhalers and blood pressure treatments.[95]

Private-label products

Amazon Basics USB cable

Amazon sells many products under its own brand names, including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%.[96] Other Amazon retail brands include Presto!, Mama Bear, and Amazon Essentials.[97]

Third-party sellers

Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon.[98] Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price.[99]

Affiliate program

Publishers can sign up as affiliates and receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs.[100] As of mid-2014, the Amazon Affiliate Program was used by 1.2% of all websites and was the second most popular advertising network after Google Ads.[101][needs update] It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission.[102]

Associates can access the Amazon catalog directly on their websites by using the Amazon Web Services (AWS) XML service. A new[when?] affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions was launched to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products suggested are based on customers' browsing history.[103]

A link -- embedded in a book name in an online article in The New Yorker and prefixed cna.st/affiliate-link/ (the magazine is owned by Condé Nast) -- automatically redirected when accessed to the appropriate amazon.com page for the book.[104]

Product reviews

Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers that indicates the real name of the reviewer (based on confirmation of a credit card account) or that indicates that the reviewer is one of the top reviewers by popularity. As of 16 December 2020, Amazon removed the ability of sellers and customers to comment on product reviews and purged their websites of all posted product review comments. In an email to sellers, Amazon gave its rationale for removing this feature: "...the comments feature on customer reviews was rarely used." The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews.[105]

When publishers asked Bezos why Amazon would publish negative reviews, he defended the practice by claiming that Amazon.com was "taking a different approach...we want to make every book available—the good, the bad and the ugly...to let truth loose".[106]

There have been cases of positive reviews being written and posted by public relations companies on behalf of their clients[107] and instances of writers using pseudonyms to leave negative reviews of their rivals' works.

Amazon sales rank

The Amazon sales rank (ASR) indicates the popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon.[108] While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists.[108] Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales.[109] For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release point of sale data via the BookScan service to verified authors.[110] While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR,[111] though Amazon states: